Alessandra did us a super interesting 5:15 presentation on Neuromarketing last week. Neuromarketing is the application of neuroscience to marketing. It includes direct use of brain imaging, scanning or other brain activity measurement technology to measure a subject’s response to marketing stimuli. More generally, neuromarketing also includes the use of neuroscience research in marketing.
She took us through the five main principles of neuromarketing – leveraging the sense, urgency, anchoring, reciprocity and habit loops, and inspired us all to become neuroinfluencers when designing experiences for brands.
We also had our own little FITCH Secret Santa organised by the lovely Tiff, and then went for a team outing down to Winter Wonderland at Hyde Park – much mulled wine was consumed 🙂