Simon Harrop is founder of The Aroma Company and CEO of Brandsense – global experts in sensory marketing, specialising in sensory retail, space consultancy and product development. He is passionate about building compelling relationships with consumers across multiple senses and has enjoyed extensive extensive public profiling through media such as the BBC, NBC, International Herald Tribune, Brand Strategy and the Sunday Times.
Simon has created sensory strategies for brands such as British Airways, P&G and General Motors. Sensory Branding is now used across the globe by companies such as Nestle, McDonalds, Unilever, and Glaxo Smith Kline.
For more information about Simon visit his website – http://www.simonharrop.com
Chanel 4 programme about retail tricks – http://www.channel4.com/programmes/shop-secrets-tricks-of-the-trade/4od#3670724