Hello Beautiful – The Breast Movement

Hello Beautiful is an artistic concept that aims to strip out the negative energy associated with breast cancer, and in turn highlight the beauty that can be found within this struggle.

The exhibits and other awareness campaigns are designed to highlight the benefits of living a healthy, non-toxic lifestyle — a lifestyle which starts with personal happiness and extends into health, nutrition and social responsibility. Artists, brands and other activists are actively brought into this conversation in hopes that together they can achieve a better understanding of breast cancer and find sustainable ways of preventing this illness.

The charity was founded by Jane Hutchison after being diagnosed with breast cancer at the age of 35, with Jane being an ex-FITCHer it is a subject close to our hearts.

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